P-Rod V Flipbook

We drew – literally – upon Nike’s rich, decade-long history of innovation to illustrate the evolution of skateboarding icon Paul Rodriguez’s P-Rod shoe. Over 600 pages of hand-drawn sketches create the mother of all flipbooks, detailing the story from P-Rod’s very first shoe to the P-Rod V with Lunarlon and Zoom tech. This limited-release hard copy was paired with an interactive PDF with even more detailed design inspiration stories for the media.