As part of their Re-Imagine project, Converse tasked us with creating exploratory, subversive visual assets as part of a campaign to deconstruct and “re-imagine” iconic products like the Chuck Tailor All Star.
Our collaboration with talented artists resulted in 7 new executions, including a punk biker nod to the Chuck Taylor All Stars hand-painted on the back of hardcore leathers by James Jirat Patridoon; a whimsical take on the Auckland Racer’s breathability by Micah Lidberg; and new life for the Dr J inspired Pro Leather from PJ Richardson.
