UNIQLO Everyday Miracles

UNIQLO Everyday Miracles

We created 4 social media videos — “Genie in a Bottle”, “Soft-landing”, “Snow Day Treat”, and “Found!” — to celebrate 10 years of Uniqlo’s Everyday Miracles ethos. Through these fun, snappy videos we highlight the delightful and practical benefits of Uniqlo’s Packable Ultralight Down, 100% Cashmere, Seamless Parka and Stretch Cotton Chinos.

"Genie in a Bottle"

Uniqlo’s Packable Ultralight Down packs down like a genie in a bottle.

"Soft Landing"

Uniqlo’s 100% Cashmeres are so soft, you’ll want to cuddle with them in bed.

"Snow Day Treat"

Uniqlo’s Seamless Down Parkas are so warm, you’ll be craving popsicles in the snow.


Uniqlo’s Ultra Stretch Chinos are so stretchy, you’ll want to own a home rock climbing wall to hang your keys.

Creative Directors: John Lee, Jiae Kim
Producer: EMEHT
Directors: John Lee, Jiae Kim
Copywriters: John Lee, Luke Behrends
DP: Peter Szollosi
Set Design: Chelsea Maruskin
Editor: Marcus Land
Music: Pete Miser