We brought a tactile sensibility to the campaign: burns, scratches and paper marks from authentic darkroom photography complement Doo.Ri’s handwriting.
The Spring Campaign featured overlays of hand- drawn illustrations by artist Landon Metz for an ethereal, light approach.
Creative Directors: Jiae Kim, John Lee
Fall Photographer: Dietmar Busse
Fall Stylist: Anne Christensen
Spring Photographer: Wai Lin Tse
Spring Illustrator: Landon Metz
Designers: Jiae Kim, John Lee