The Seed+Salt workmark is modern but crafty, like the food, with a cheeky copy personality.
A flexible, cost-effective packaging system was key to Seed+Salt’s takeout & catering arm. We used off-the-shelf cardstock takeaway boxes with colorful, branded packing tape and graphic stickers that can be composed on the fly to bring out their brand voice in all customer touch points.
Creative Directors: Jiae Kim, John Lee
Art Director/Designer: Sunnie Guglielmo, Jiae Kim
Photographer: Lauren Godfrey,
Food Stylist: Lauren Godfrey