We worked closely with a terrific, creative client and talented photography team to photograph each ingredient with a scientific eye and a focus on their lush, appetizing qualities to make each botanical a hero.
With carte blanche to explore visual design, we jumpstarted the packaging re-design conversation with different ways of combining the new botanical database with Nutrilite packaging. Our exploratory designs showcased the flexibility of the new images in conjunction with an imagined ideal: athletic supplements, apothecary use, bottles informed by information architecture, and more.
Creative & Art Directors: Jiae Kim, John Lee
Designers: Eunah Kim, Jiae Kim, John Lee
Photographer: Kiyoshi Togashi
Food Stylist: Annie Edwards