Nike 77 Looks

We traveled the world to find 77 stylish, creative, non-professional athletes to model the Nike Sportswear Athletic West 77 line. The success of the campaign and the high sales rate for the fleece hoody launched a new apparel icon for Nike.

Through our network of international stylists, producers, and production collaborations, we cast, interviewed, and photographed these inspiring creatives in New York, London, and Tokyo for global distribution through Nike’s digital platforms.

Creative Director: Jiae Kim, John Lee
Executive Producer: EMEHT
Photographer: Kevin Trageser
New York Producer: EMEHT
UK Producer: Stokes/Ladoja
Tokyo Producer: Iujo