We traveled to El Paso, Texas to photograph the factory and its employees. We interviewed key stakeholders at Levi’s and El Paso to help shape the strategy and messaging behind the launch.
Creative Directors : Jiae Kim, John Lee
Portrait Photographer: Alex John Beck
Stylist: Kat Typaldos
Set Design: Chelsea Maruskin
Still Life Photographer: Ben Alsop
Factory Photographer: Kevin Trageser
Copywriters: Joel Barnard