Our videos express the inspirations for the LEBRON 12 line in a cohesive, visually stunning way, linking the colorways to LeBrons’ unique traits and passionate performance on the court. Two of our favorites? The Hummingbird colorway (iridescent black/purple) was inspired by LeBron’s on court quickness, and the Heart of a Lion colorway (crimson / white) by his tenacity and passion.
The LEBRON 12 story approach carried through into motion graphics, featuring stats and data visualizations, featured behind the presenters during the launch event.
Directors: John Lee, Jiae Kim
Editor: Ida Rodriguez Joglar
Motion Graphics: John Stanch