We worked with leading photographers to capture stylish, evocative portraits of downtown indie musicians wearing the new collection.
An empty industrial space in NYC was transformed with a bold, graphic display system for the collection, large prints of the campaign images, and rugged tree stump stools that reflected Dickies’ workwear aesthetic as press mingled with downtown artists, designers, photographers and musicians.
An unforgettable confluence of fun and art, capped by epic sets by Endless Boogie and Soft Circle, created a unique presentation for the brand and hundreds of thousands of dollars worth of impressions from outlets such as W and The New York Times.
Creative Directors: Jiae Kim, John Lee
Space Design: Workstead